Wrap around labels are one of the smarter ways to add shelf presence for your product and keep production costs down. The labels run the full circumference of your container eliminating the need for separate front and back labels saving you time and money on the factory floor.
Wrap-around labels are a single, continuous piece of printed material that surrounds a container, resulting in a seamless 360-degree display. Unlike traditional front-and-back labels, which leave unbranded gaps, this full-coverage format maximises the printable surface area, allowing companies to display bright visuals, detailed product information, nutritional statistics, and essential regulatory text on a single, unified canvas. They are most typically used on cylindrical packaging such as beverage bottles, aerosol cans, and food jars, where they are securely attached by gluing together at the overlapping seam.
These labels are a very cost-effective and efficient option for large-scale production because they can be generated on massive, continuous rolls and applied at extremely high speeds utilising automated labelling technology. Furthermore, modern wrap-around labels are usually made from long-lasting plastic films or recyclable paper stocks, ensuring that the package stands out on crowded retail shelves while also enduring moisture, friction, and regular supply chain damage.
There are many operational and marketing advantages to choosing wrap-around labels for your production line.
Wrap-around labels are very cost-effective, especially for large-volume, high-production runs. They are a cost-effective alternative to rigid packaging styles, using materials effectively and producing little waste.
The label wraps 360˚ around the container so you are getting a lot of valuable real estate. This gives you complete freedom to have strong branding on the front and clear presentation of ingredient charts and legal descriptions on the back.
These labels are designed for rapid application within high-speed, automated bottling and canning systems. Thanks to their flexible layout, they roll onto containers easily and keep your assembly lines running smoothly.
Our labels are built to endure transit friction and moisture, ensuring they look perfect from the factory floor to the consumer’s home.
Wrap around labels are used by many fast-moving industries to increase their market presence.
Soft drinks, bottled water, juices, and various condiments make use of these labels to keep the shelf appeal alive while allowing large nutritional charts to fit comfortably.
Local craft breweries and spirit companies often use wraparound solutions on aluminium cans and glass bottles for continuous, artistic designs that flow seamlessly around the package.
Cleaning agents, detergents, and chemical jars have clear, multilingual safety instructions and usage guides printed on the neatly printed wraparound labels.
